1.Leverage Digital Trust and Privacy Sensitivity
Key Insight:
Gen Z is highly concerned about digital privacy (data breaches, identity theft, etc.).
Medium:
Digital ads and in-app notifications focusing on secure transactions and privacy features.
Example:
A short-form video campaign showcasing how the brand protects customer data with real-life scenarios highlighting transparency.
2. Influence with Social Validation and Status
Key Insight:
Many Gen Z consumers rely on influencers and seek social validation.
Medium:
Influencer marketing, TikTok/Reels campaigns with influencer endorsements.
Example:
Create a branded challenge with influencers demonstrating the product's impact on social standing, using relatable and status-enhancing content.
3. Emphasize Value-for-Money and Functional Benefits
Key Insight:
Gen Z values practicality and affordability over luxury.
Medium:
Social media ads and blog posts focusing on product durability and cost-efficiency.
Example:
Launch a comparison ad showing the long-term cost savings of your product versus more expensive options, with a focus on practical uses.
4. Emotional Storytelling Over Luxury Appeal
Key Insight:
Some Gen Z segments prefer emotional narratives over luxury-driven messaging.
Medium:
YouTube series or Instagram Stories with emotional, heartwarming brand messages.
Example:
A video series showing the brand's role in family moments, friendships, or overcoming challenges, emphasizing relatable stories.
5. Local Relevance and Cultural Alignment
Key Insight:
Gen Z values local Saudi brands when the quality is comparable.
Medium:
Out-of-home ads and local social media collaborations with Saudi influencers.
Example:
Highlight the local craftsmanship and Saudi heritage of your brand in ads and social posts, tapping into national pride through visual storytelling.
6. Balance Global Trends with Local Identity
Key Insight:
Gen Z is balancing global trends with their local identity.
Medium:
Hybrid campaigns blending global trends with a local twist through TikTok, Instagram, and Snapchat.
Example:
TikTok campaign blending global streetwear trends with Saudi-inspired fashion, emphasizing local pride.
7. Focus on Convenience and Online Engagement
Key Insight:
Many clusters engage heavily in online shopping and learning through digital channels.
Medium:
E-commerce websites, mobile apps, and social commerce (e.g., Instagram Shopping).
Example:
A seamless online shopping experience with exclusive social media deals and easy checkout, coupled with tutorials on how to maximize the product’s benefits.
8. Customization and Exclusive Offers
Key Insight:
Gen Z values exclusivity and customization.
Medium:
Personalized emails, limited-edition drops via online platforms, and loyalty programs.
Example:
Offer customized product experiences (e.g., name engraving) and promote exclusive online-only drops, creating excitement and urgency.
1.Leverage Digital Trust and Privacy Sensitivity
Key Insight:
Gen Z is highly concerned about digital privacy (data breaches, identity theft, etc.).
Medium:
Digital ads and in-app notifications focusing on secure transactions and privacy features.
Example:
A short-form video campaign showcasing how the brand protects customer data with real-life scenarios highlighting transparency.
2. Influence with Social Validation and Status
Key Insight:
Many Gen Z consumers rely on influencers and seek social validation.
Medium:
Influencer marketing, TikTok/Reels campaigns with influencer endorsements.
Example:
Create a branded challenge with influencers demonstrating the product's impact on social standing, using relatable and status-enhancing content.
3. Emphasize Value-for-Money and Functional Benefits
Key Insight:
Gen Z values practicality and affordability over luxury.
Medium:
Social media ads and blog posts focusing on product durability and cost-efficiency.
Example:
Launch a comparison ad showing the long-term cost savings of your product versus more expensive options, with a focus on practical uses.
4. Emotional Storytelling Over Luxury Appeal
Key Insight:
Some Gen Z segments prefer emotional narratives over luxury-driven messaging.
Medium:
YouTube series or Instagram Stories with emotional, heartwarming brand messages.
Example:
A video series showing the brand's role in family moments, friendships, or overcoming challenges, emphasizing relatable stories.
5. Local Relevance and Cultural Alignment
Key Insight:
Gen Z values local Saudi brands when the quality is comparable.
Medium:
Out-of-home ads and local social media collaborations with Saudi influencers.
Example:
Highlight the local craftsmanship and Saudi heritage of your brand in ads and social posts, tapping into national pride through visual storytelling.
6. Balance Global Trends with Local Identity
Key Insight:
Gen Z is balancing global trends with their local identity.
Medium:
Hybrid campaigns blending global trends with a local twist through TikTok, Instagram, and Snapchat.
Example:
TikTok campaign blending global streetwear trends with Saudi-inspired fashion, emphasizing local pride.
7. Focus on Convenience and Online Engagement
Key Insight:
Many clusters engage heavily in online shopping and learning through digital channels.
Medium:
E-commerce websites, mobile apps, and social commerce (e.g., Instagram Shopping).
Example:
A seamless online shopping experience with exclusive social media deals and easy checkout, coupled with tutorials on how to maximize the product’s benefits.
8. Customization and Exclusive Offers
Key Insight:
Gen Z values exclusivity and customization.
Medium:
Personalized emails, limited-edition drops via online platforms, and loyalty programs.
Example:
Offer customized product experiences (e.g., name engraving) and promote exclusive online-only drops, creating excitement and urgency.
