What Drives Gen Z’s Passion for Saudi Vision 2030?
Core elements of Saudi Vision 2030 that resonate most with Gen Z:
Economic Development (29.6%):
Key to their future aspirations and financial stability.
Youth Empowerment (19.2%):
Reflects their desire for greater roles and opportunities.
Technological Innovation (17.8%):
Highlights their interest in cutting-edge advancements.
Social Well-being (14.2%):
Shows their concern for quality of life and community impact.
For specific groups, these issues are even more pronounced:
Economic Development (29.6%):
Youth Empowerment (19.2%):
Key to their future aspirations and financial stability.
Reflects their desire for greater roles and opportunities.
These insights underscore the importance of maintaining integrity, consistency, and respect in brand practices.
Ryanair Ireland launched the “Always Getting Better” initiative to address criticism of overpricing, poor service, and inconsistent quality by improving transparency, pricing, and customer policies. This initiative helped regain trust, including among Gen Z, by demonstrating a commitment to fairness and reliability.
Toyota Japan’s “Start Your Impossible” campaign focused on innovation, sustainability, and social responsibility to rebuild trust after past controversies. It resonated with Gen Z by highlighting Toyota’s commitment to quality, transparency, and corporate responsibility.
